We’re gonna be completely honest with you here. Dorky Lab Coffee Co. is the coffee shop that never was. We were approached to build a brand for a proposed coffee shop. The idea was to build a coffee shop that embodied fun, dorkyness, experimentation and love of coffee.
We created the logo by correlating the D with a coffee mug and the L with a heart. We also illustrated the idea of starting with coffee, injecting a little happiness, brewing by the Dorky Lab and outputting your daily does of joy infused java.
Anyway, after the brand was built and the shop was moving forward, the owners decided to scrap it all and start from scratch with a new idea. We wish them the best of luck, but we still have a soft spot for this brand identity.