Words of recent millennia praise the revolution of two wheels. A combination of shapes is used to propel humans and the like through the third dimension and possibly the fourth. The theory of relativity was first conceived while pushing the cogs of the organic machine, now known as the bicycle. What other gifts can come about from an idea that brings forth ideas? This is precisely why Printed Threads yearned for it’s branding to adorn such a marvelous form. To use the bicycle not only as a mode of transportation but also a mode of communication. Society will always praise the bike, having granted us the best of earliest memories in our personal existence. Now, Printed Threads’ identity will be associated with what resides happily in the individual. Freedom. Atavistic joy. This is brand positioning at its most eloquent.